KING OF PRUSSIA, PA — Recovery Centers of America (RCA) has won the Best People’s Choice Telly Award in Non-Broadcast for its RCA Alumni Community Outreach-Kensington video. This accolade comes from the 45th Annual Telly Awards, which honor excellence in video and television across all screens. The awards are judged by leaders from video platforms, television, streaming networks, and production companies. Other winners this year include Adobe, Calvin Klein, ESPN, LinkedIn, Mother Jones, MTV Entertainment Studios, NASA, the LA Clippers, and PlayStation Studios.
The Telly Awards recognized work that pushes creative boundaries. This year’s winners showcased new storytelling formats, engaged with emerging technologies, and used classic techniques to highlight diverse perspectives. The goal was to unlock deeper layers of creativity, innovation, and meaning in this new era of video and television.
Kensington, a Philadelphia neighborhood, is one of the areas hardest hit by drug addiction. It is often seen as a place where addicts go to die, highlighting the severity of the opioid crisis. RCA’s award-winning video shines a light on the organization’s relentless efforts to build alliances with groups sharing its mission of helping individuals and families achieve lasting recovery.
“The alumni team works tirelessly to provide hope, support, and resources to those battling addiction,” said Jaye Rodenbush, Director of Alumni Engagement at RCA. “The video highlights RCA’s dedication to impactful 12-step outreach efforts and supporting organizations like Savage Sisters, which share our mission.”
Amanda Needham, Managing Director of the Telly Awards, praised the caliber of the work this season. “Our industry is experimenting with new technologies like never before, crafting compelling stories to draw attention to some of the world’s most pressing issues,” she said. “The Telly Awards is uniquely positioned to meet the industry where it’s making work, be that on television or TikTok.”
RCA’s Award-Winning Video: A Beacon of Hope in the Fight Against Addiction
This recognition is significant for RCA and its Kensington outreach efforts. Winning a Telly Award places RCA among notable industry giants, validating their approach and impact. The video not only brings attention to the opioid crisis but also highlights the effectiveness of RCA’s programs and partnerships.
The implications of this award extend beyond the organization. By showcasing the harsh realities of addiction and the tireless work of recovery programs, it brings much-needed attention to the opioid epidemic. It encourages other organizations to innovate and collaborate, aiming for similar impacts.
Moreover, the award emphasizes the importance of storytelling in addressing social issues. Creative videos like RCA’s can resonate deeply with audiences, fostering empathy and understanding. They can mobilize communities and policymakers to take action.
In conclusion, RCA’s award-winning video is more than just a piece of content; it is a beacon of hope and a call to action. It demonstrates how powerful storytelling and dedicated outreach can lead to significant social impact. As the battle against addiction continues, accolades like the Telly Award inspire ongoing efforts and innovative approaches to making a difference.
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