Radial Launches RED to Provide Enterprise-Size Fulfillment Resources to Emerging Brands


KING OF PRUSSIA, PA — Radial, a bpost group company, the leader in e-commerce solutions, this week announced the launch of Radial Easy Deployment (RED), the go-to-market fulfillment and transportation solution for emerging brands looking to scale their omnichannel eCommerce operations quickly.

The new service offering is a result of Radial’s ongoing Space Optimization initiatives, which aim to increase the amount of available fulfillment space and create pockets of opportunities for emergent brands looking to expand. As a brand grows, Radial delivers increasingly enterprise-level solutions that support business expansion, leading to long-term strategic partnerships.

The pandemic’s massive demand shock, store closures and stay-at-home orders generated channel-shifting behavior to eCommerce. In 2020, eCommerce sales amounted to $792 billion, which is equivalent to 14% of total retail sales and represents both an all-time high and the biggest share increase in a single year. For emerging brands that are direct-to-consumer (DTC), a simple eCommerce platform integration is critical to gaining real-time visibility and account management of operations.

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“With RED, we are thrilled to be able to partner with emerging and growing brands as they mature and expand to the enterprise level,” said Laura Ritchey, Chief Operating Officer, Radial. “We are looking forward to fostering long-lasting relationships with these brands while also optimizing fulfillment space. By handling the end-to-end e-commerce operations, brand leaders can focus on developing products and building their brand with the confidence that customers will receive their order as promised.”

The RED offering combines Radial’s proven operations with a modern approach to fulfillment and transportation solutions. Key benefits of the solution include:

  • An investment in the right technology with pre-built integrations between Radial tools and the most popular eCommerce platforms, including a modern dashboard and full access to operational data with a user-friendly interface,
  • Multiple service offerings including fulfillment, shipping under Radial’s enterprise negotiated rates with the most reliable carriers and returns management,
  • Services that complement core functions of a fulfillment provider including technology, brand incubation and sustainability,
  • Simplified contracts,
  • Streamlined onboarding and launch process with quick launch period of approximately four weeks.
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To learn more about RED, click here.

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