Onfolio Holdings Inc. to Acquire Contentellect Business

Business News

WILMINGTON, DE  — Onfolio Holdings Inc. (Nasdaq: ONFO, ONFOW), a holding company that acquires and manages a diversified portfolio of online businesses across a broad range of verticals, this week announced that it has entered into an asset purchase agreement with Contentellect Limited to acquire substantially all its business assets for a purchase price of $850,000 of cash at closing. The transaction is expected to close in the first quarter of 2023.

Contentellect was launched in 2018 and began as a specialist content writing service for software-as-a-service companies. Today, Contentellect helps small- and medium-sized businesses scale their content with blog writing, link building, and more. The service offering consists of copywriting and outreach services such as content writing services, website link building services, social media marketing services and virtual assistant services to individuals, businesses and agencies. The content created helps customers by improving organic traffic via search engines, enables them to conduct thought leadership, and gives sales and marketing teams relevant and usable content at the top and middle of the marketing funnel. Contentellect reported $330,000 of adjusted EBITDA in 2021 (on an unaudited basis).

“Contentellect brings to Onfolio another strong, compelling and diverse business to add to our portfolio,” said Dominic Wells, CEO of Onfolio. “Contentellect’s unique ability to serve its clients as a full SEO service fits into our existing businesses and further supplements our other SEO service providers. We continue to advance our strategy of acquiring niche, profitable online businesses, and we welcome the Contentellect team to Onfolio.”

Mr. Wells continued, “Our pipeline of M&A target opportunities remains robust, and we continue to believe there are ample opportunities ahead. Our team’s ability to discover and operate digital businesses while growing cash flows consistently has allowed us to execute on our strategy set forth with our entrance into the public markets. We believe the acquisition in Contentellect continues to offer investors an attractive opportunity to diversify risk and further positions Onfolio for long-term growth and value creation.”

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A Form 8-K relating to the Contentellect transaction was filed with the Securities and Exchange Commission on January 17, 2023, and is available on the SEC’s website at www.sec.gov.

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