CONSHOHOCKEN, PA — David’s Bridal, the nation’s leading bridal and special occasion authority announced today they have made their monthly consumer insights report, The Pearl Report by David’s available for download on davidsbridal.com.
First unveiled in April 2021, the Pearl Report is the latest resource added to the portfolio of digital tools the retailer offers, as the brand continues to rapidly expand into the wedding planning space and position itself as the industry expert with real-time data, consumer insights and trends.
All editions-past and future-will be available for free download on the retailer’s website. Among the findings, the latest report reveals:
- Bride happiness has risen from 58% to 72% over the first 6 months of the year.
- 16% of brides are unsure of their wedding dates.
- 95% of respondents are having a bridal shower and bachelorette parties in person.
- Almost half of the brides buy their dress within 6 months of their wedding.
- For guests of the wedding, 60% are planning to wear long dresses.
“We love, love, love listening to her,” said Kelly Cook, Chief Marketing & IT Officer. “The Pearl Report allows us to better understand her wants and needs so we can continue serving her. It gives us real-time insight into the trends and sentiments, so we can walk alongside couples throughout their entire wedding journey and beyond. We’ve learned everything from the ‘Bridgerton-effect’ on wedding fashion to brides expressing themselves with black, pink, or blue wedding gowns.”
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