NexPhase Capital-Backed KnowFully Learning Group Acquires IA MED

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RADNOR, PA — KnowFully Learning Group announced the recent acquisition of Immediate Action Medicine, Inc. (“IA MED”), a national provider of online training and recertification education for flight and ground paramedics, EMTs and nurses.

Founded in 2011 as a disabled veteran-owned business, IA MED provides cutting-edge specialty medical training and accreditation services. Best known for its Flight Medical Provider Course, IA MED offers a range of digital courses that focus on learner flexibility and dynamic instructional design methods. In March 2019, IA MED launched the CME Collective, which provides access to more than 300 hours of online medical education, and unlimited access to licensed content from independent educators.

“We are pleased to announce our acquisition of IA MED, which enhances KnowFully’s powerful and diversified portfolio of healthcare education brands and positions KnowFully to enter the rapidly growing and highly complementary EMS sector. IA MED has among the highest success rates in the industry and together, we will have an even stronger education offering and compelling adjacent pathways for growth,” said Eric Cantor, Chief Executive Officer at KnowFully.

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IA MED complements KnowFully’s diverse family of healthcare education brands, which currently includes:

  • PharmCon: Acquired in August 2019, PharmCon has been a leading provider of online continuing education and, more recently, exam preparation courses for pharmacists, pharmacy technicians, nurses and other healthcare providers for 30 years.
  • CME Outfitters: Acquired in July 2020, CME Outfitters is a provider of innovative, accredited live and on-demand online and in-person CME/CE activities for members of the interdisciplinary care team including primary care, specialty audiences and community-based clinicians.
  • The Rx Consultant: Acquired in March 2021, The Rx Consultant is a provider of subscription-based CE for pharmacists, pharmacy technicians and nurses.
  • Creative Educational Concepts: Acquired in May 2021, Creative Educational Concepts is an accredited provider of in-person and on-demand interprofessional continuing education for physicians, pharmacists, nurses and related members of the interprofessional healthcare team.
  • ChiroCredit: Acquired in August 2021, ChiroCredit produces high-quality continuing education for chiropractors, therapists and other healthcare professionals.
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IA MED will become part of KnowFully’s Healthcare Professional Education division, which is led by Senior Vice President Amy Burmeister and includes current KnowFully brands PharmCon, The Rx Consultant and ChiroCredit. IA MED co-founders Jonathan Reed and Chris Smetana will continue leading the IA MED business as part of the KnowFully team.

“We are thrilled to welcome IA MED into KnowFully’s growing family of healthcare professional education brands. Jon and Chris have built an unmatched reputation for excellence in EMS education, and we are excited to collaborate with their team to further grow the IA MED portfolio and reach,” said Ms. Burmeister.

“We are extremely proud of what we have built at IA MED, and we have a clear path for accelerated growth. We have an incredibly engaged customer base, a terrific team of talented instructors and some incredibly exciting future plans that we look forward to bringing to fruition in partnership with the KnowFully team,” said Mr. Reed.

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