Nerdwise Rebrands as PeopleLinx, Reorganizes Business Lines and Enhances User Experience


PHILADELPHIA, PA — Nerdwise, a top-rated sales solution provider, has officially rebranded as PeopleLinx. The rebranding comes with a reorganization of their business lines into Data, Marketing, Sales, and Agency solutions and an overhaul of their user dashboard to improve user experience.

PeopleLinx’s evolution from a specialized agency to a comprehensive sales solution provider influenced the decision to rebrand. The company believes the PeopleLinx brand better reflects its matured solutions, vision, customers, and the communities it serves.

The PeopleLinx brand name also holds a sense of nostalgia for the company. It was originally co-founded by Patrick Baynes, the current CEO of PeopleLinx, and was acquired by Frontline Selling about eight years ago. Earlier this year, Baynes re-acquired the brand from Frontline. As part of the rebranding, the company maintained its color scheme, allowing the legacy of Nerdwise to continue within its identity.

The reorganized business lines include:

  • Data: Quality-guaranteed prospect lists.
  • Marketing: A suite of outreach automation tools designed to engage target audiences at the right time and streamline workflows.
  • Sales Solutions: Fully managed sales systems complete with mobile lead scoring for the reps.
  • Agency Services: Robust go-to-market systems for any organization, exploring full-funnel market programs without conventional limitations.

PeopleLinx has also renewed its dashboard, introducing a suite of new tools designed to help representatives prospect more efficiently. The updated dashboard includes features such as a live feed, more prospects displayed, additional search features, and bulk actions, all aimed at enhancing the user experience.

The update also focuses on improving lead management and reporting. New features include expiring contacts for a cleaner dashboard, web call logging, multiple ways to view notes, and more. Users can now enjoy GTM Performance reports and monthly deliverables right to their inbox.

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For more information about the rebranding and new features, visit

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