BROOMALL, PA — Factor4, LLC announced their recent gift card program partnership with Maverick Payments. This partnership enables ISOs and agents to provide merchants with an omnichannel gift card solution that is fully connected to Maverick’s payment processing. It allows merchants to sell gift cards directly from their Shopify and WooCommerce stores.
Dan Battista, Factor4’s CEO said, “We are excited to partner with Maverick Payments to enable their merchants to sell gift cards in-store, online and via mobile devices on one platform. We are the only gift card provider connected with Maverick’s robust payments systems. This is a huge benefit to their merchants because they can now seamlessly sell plastic and eGift cards on Shopify and WooCommerce.”
eCommerce sales will continue to grow at a healthy rate, reaching 23.6% of total retail sales by 2025 versus 11.0% in 2019, according to eMarketer. Covid has accelerated the adoption of digital gift cards with 43% of consumers using them more frequently than before the pandemic according to Blackhawk Network. The shift to eCommerce is expected to be permanent and, with digital gift card adoption projected to grow 23% by 2025 according to Incisiv, this partnership provides a great opportunity for merchants to capture more market share.
“We are excited about Factor4 as a partner to Maverick Payments, which enables our network of agents to easily leverage Factor4’s solution. Merchants boarded through Maverick have a readily available solution for gift cards,” said Ben Griefer, COO of Maverick Payments. “The expertise, customer service, and cutting edge technology that Factor4 offers clients combined with the lightning-fast onboarding of the Maverick Dashboard is a huge win for sales agents!”
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