WYOMISSING, PA — PENN Entertainment, Inc. (Nasdaq: PENN) has announced the successful launch of ESPN BET in 17 states across the U.S., marking a significant milestone in the online sports betting industry. The newly rebranded online sportsbook is a joint venture between PENN and ESPN and is available for mobile wagering on iOS and Android, as well as via the web at www.ESPNBET.com.
In addition to the sportsbook, PENN’s online casino offering is now accessible within ESPN BET under the Hollywood Casino brand in Michigan, New Jersey, Pennsylvania, and West Virginia. This expanded offering provides fans with a comprehensive online gaming experience, seamlessly integrating sports betting and casino gaming.
“We’re extremely proud to introduce ESPN BET and look forward to delivering an exceptional customer experience to fans across the U.S.,” said Jay Snowden, CEO and President, PENN Entertainment. “Our successful launch is the culmination of months of hard work across both teams and we could not be more excited to roll out ESPN BET in partnership with ESPN. PENN’s operational excellence paired with ESPN’s unmatched brand and reach is a powerful combination that will drive this compelling new sportsbook.”
ESPN BET operates on the Penn Interactive Gaming Platform, a proprietary technology stack built by PENN’s in-house product and engineering teams. This platform promises to deliver a robust and seamless online gaming experience, further reinforcing PENN’s commitment to technological innovation.
The launch of ESPN BET comes after PENN entered into a transformative, exclusive long-term strategic alliance with ESPN, Inc. and ESPN Enterprises, Inc. in August 2023. This alliance, focused on online sports betting within the United States, represents a significant step forward for both companies, combining PENN’s industry-leading operational capabilities with ESPN’s extensive reach and brand recognition.
This strategic alliance and the subsequent launch of ESPN BET position PENN Entertainment, Inc. for significant growth in the burgeoning online sports betting market. It signals the company’s commitment to providing diverse and innovative gaming solutions while navigating the complexities of today’s financial landscape.
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