CONSHOHOCKEN, PA — David’s Bridal and modern sustainably-sourced fresh floral brand, The Bouqs Company Weddings, announced they recently entered into an exclusive partnership to reimagine the wedding floral experience. David’s Bridal and The Bouqs Company Weddings have teamed up to create a comprehensive shopping journey for their customers, aligning to their brands’ focus on growth, digital evolution, and expansion of their omni-channel operations.
The partnership formed organically for both brands in their continued pursuit of disrupting the wedding industry. From their relentless focus on serving the customer to the exceptional quality and craftsmanship of their products, both David’s Bridal and The Bouqs Company Weddings are rapidly rethinking every step of the customer experience and shopping journey. The Bouqs Company Weddings’ business model focuses on partnering with sustainable farms that focus on minimizing waste, recycling water and cutting out the middleman for direct-to-consumer flowers.
“Our partnership with The Bouqs Company Weddings is something very special, said Maggie Lord, Vice President of Partnerships for David’s Bridal. “Florals are an incredibly important component to the wedding day – they help tell a story and bring joy to the big day. Their belief of delivering sustainably-sourced, fresh products as well as their thirst for innovation runs parallel with our foundational values in service. Not to mention their elevated digital customer experience fits our omni-channel strategy perfectly.”
“We are excited to be partnering with David’s Bridal, the leading bridal retailer, and we look forward to offering their customers our Arranged or DIY packages to bring their wedding day floral vision to life” says Karimah Knowles, General Manager of Weddings at The Bouqs Co. “This partnership is key to bringing our wedding floral designs to a wider audience.”
In their new partnership, David’s Bridal has stated that The Bouqs Company Weddings will have a physical and digital presence as well as exclusive offers for Diamond Loyalty members, with plans to continually build out exposure for the floral partner. The Bouqs Company Weddings will be integrated into David’s latest launches and imagery as well.
As David’s Bridal continues to rapidly rethink the wedding and event planning space, they have continued to strategically expand their portfolio of branded partnerships to offer a seamless planning experience for their customers. Teaming up with The Bouqs Co. is the latest addition to the bridal retailer’s growing partnerships portfolio. Along with The Black Tux, Betsey Johnson, Steve Madden, WW, Blue Nile, Wine Society, Sandals Resort, HitchSwitch and more, this latest collaboration speaks to David’s Bridal’s continued drive to diversify their product offerings with relevant and modern options for today’s couples.
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