CONSHOHOCKEN, PA — David’s Bridal this week debuted REIMAGINE by DB Studio, their first-ever eco-minded collection of gowns made from effortlessly chic recycled fabrics. In an ongoing strategy to serve the new luxury to all customers, the REIMAGINE by DB Studio collection is thoughtfully designed to evoke everlasting memories while reducing the environmental impact for the sustainably modern bride.
According to a recent survey, 58% of brides consider the sustainability of the apparel they purchase important and over 1/3 of surveyed brides intentionally shop with brands that offer sustainable products and place value on eco-minded initiatives. Staying true to the retailer’s diverse designs and inclusive pricing within their existing DB Studio brand, REIMAGINE takes it one step further by offering stunning options that are carefully crafted without sacrificing the eco-conscious customer’s core beliefs to make small changes that better the environment.
Ranging from $299-$599, the REIMAGINE collection includes exclusive styles that celebrate current styles and trends for this season including dramatic necklines, intricate back details, versatile sleeve options, modern takes on the classic lace look and beyond. Curated by David’s Bridal expert in-house team of designers and merchants, the collection boasts that one-of-a-kind feeling.
REIMAGINE is just latest advancement in support of David’s Bridal’s eco-minded initiatives and their ongoing commitment to make an impact on the environment. Since launching Frontline Fierce in February 2022, the retailer’s philanthropy program, over 13,000 gowns and dresses have been donated to organizations supporting deserving individuals and initiatives. The retailer is also launched their Reclaimed Beauty initiative in which they repurpose deadstock fabrics into new dresses.
David’s Bridal offers free in-store one-on-one styling appointments with an expertly trained stylist to help customers find ‘the one.’ Customers can also join the over two million members in the industry-leading loyalty program, Diamond to receive special deals and earn a FREE honeymoon.
“We are always listening to our customers’ needs. She told us that eco-mindedness is important to her when selecting retailers to shop with, especially for a significant purchase like a wedding gown,” said Nancy Viall, Chief Merchandising Officer at David’s Bridal. “It is important we deliver styles that represent who our customers are, many of whom are eco-conscious, environmentally mindful, and trendy. This REIMAGINE by DB Studio collection achieves it all. We are so proud of the collection and thrilled to bring even more diverse value to our customers.”
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