BLUE BELL, PA — AMC Global announced it has expanded their qualitative market research capacity to better serve their global brand clients. Ashley D’Annunzio joins in a newly created role as Director of Qualitative Insights to bring innovative qualitative approaches and thought leadership to AMC Global’s clients. Additionally, D’Annunzio will be collaborating with qualitative moderators and technology platforms for the company, and providing qualitative research training to staff members.
“Qualitative research is an important part of our custom mix of insights solutions here at AMC Global,” said Erin Russeck, Chief Research Officer at AMC Global. “With the addition of Ashley, we are well positioned to provide further qual expertise across all our teams and departments—and to continue offering a high level of strategic and thoughtful qualitative leadership to our clients.”
D’Annunzio is a qualitative research leader with deep enthusiasm for uncovering the motivations that influence consumer behavior and marketplace trends. During her career, she has worked closely with cross-functional teams at Fortune 500 companies in the food, beverage, personal care, household care and financial services industries—both domestically and internationally. D’Annunzio is a RIVA-trained moderator and a graduate of Penn State University with a degree in advertising and psychology.
In addition to D’Annunzio, the company also announced that it has hired Shelbi Webb, MMR, as a Project Director. She is a recent graduate of the Southern Illinois University Edwardsville (SIUE) Master’s in Marketing Research program with experience working with Kynetec, a marketing research supplier. Webb will be focusing on customer service, project management and ongoing business growth.
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