STATE COLLEGE, PA — Piloting an entirely virtual field program, NextGen PA will get out the vote this fall through digital outreach on college campuses across the Commonwealth.
To facilitate this vast voter outreach program, NextGen will utilize a virtual field office for volunteers, staff, and fellows to run daily phone banking, text banking, and events to turn out the youth vote for Joe Biden and Democrats up and down the ballot in PA.
“NextGen has built a robust digital organizing program to bring power to progressives this November, and it’s only ramping up,” said NextGen PA Digital Director Emmet Sandberg.
“Where we used to have physical campus hubs, we now have volunteers collaborating in virtual workspaces, sending texts and making calls from home. Hundreds of volunteers and a team of more than 50 paid staff in Slack, bouncing ideas off one another and engaging thousands of voters each day is no small feat.”
The launch of the field office accompanies the expected hiring of 34 campus fellows, who will assist with voter contact operations on Pennsylvania campuses throughout the fall and into Election Day. Fellows will amplify existing efforts to reach students where they are — in class, at club meetings, or on social media.
“Paid campus fellows are an essential part of NextGen’s unique program. With 30 student fellows now on staff, we are harnessing the energy we see at State College, University City, and Pittsburgh to defeat Trump this fall,” added State Director Larissa Sweitzer.
“The ongoing fight over voting rights and the accessibility of mail-in voting in PA means we have to maximize our outreach and localize our approach. Flexible, virtual workspaces allow us to keep students up to date on election deadlines and provide them with real-time information on how to cast their ballots as they arrive.”
Young Pennsylvanians will decide this election, and NextGen PA will continue to leverage its $4.5 million investment in the state to turn out the youth vote and send all of Pennsylvania’s 20 electoral votes to Joe Biden and Kamala Harris.
In addition to paid campus fellowships, NextGen will increase its ad spends on social media and digital communications with young voters to propel Biden forward this fall.
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