ICYMI: iPipeline and AuguStar Life Join Forces to Boost Digital Transformation in Insurance Sector


EXTON, PA — In case you missed it, iPipeline®, a leading provider of cloud-based software solutions for the life insurance and financial services industry, recently announced a strategic partnership with AuguStarSM Life. The alliance aims to enhance and accelerate AuguStar Life’s digital transformation journey by providing innovative solutions designed to improve the agent experience.

The suite of solutions from iPipeline will automate and simplify the application process for agents, providing them with instant quotes and illustrations. This move is expected to increase speed and efficiency, aiding AuguStar Life in expanding its third-party distribution footprint.

Effective immediately, AuguStar Life’s top-tier product, Virtus IUL II, is now available on iPipeline’s platform, with the company’s indexed whole life product set to follow soon. The featured iPipeline solutions include iGO®, an intelligent digital e-application solution accessible anytime, anywhere, and iSolve®, a one-stop illustration solution offering multiple scenarios, product comparisons, and personalized, compliant illustrations.

The partnership supports AuguStar Life’s recent expansion into the brokerage channel, reflecting the firm’s strategic commitment to growth and innovation.

“Both iPipeline and AuguStar Life share the goal of helping financial professionals secure a financial future for more people,” said Bill Hunter, Senior Vice President of Sales for iPipeline. “We’re thrilled that AuguStar Life chose us as their trusted partner and look forward to helping them expand and grow in the brokerage space.”

Therese Rothenberger, Vice President and Co-Chief Distribution and Sales Officer, IMO at AuguStar Life, expressed her excitement about the partnership, stating that the iPipeline platform is a premier end-to-end solution for their brokerage partners. “Our enhanced brand is about being more approachable and easier to do business with, and this is a giant step in that direction,” she added.

This partnership marks a significant stride towards digital transformation in the life insurance industry, blending technology and innovation to enhance the overall customer experience.

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