FIDx Announces New Partnership with Great American Life

Great American Life® Becomes the Latest Insurance Provider Available Through the FIDx Retirement Marketplace

BERWYN, PA — Envestnet, Inc. (NYSE: ENV) and Fiduciary Exchange LLC (FIDx), the only retirement platform representing a single point of connectivity between insurance products and broad financial advisor distribution, this week announced another leading insurance carrier, Great American Life Insurance Company®, has joined the fold.

The partnership makes annuity solutions from Great American available to financial advisors through FIDx by way of the Envestnet Insurance Exchange, Envestnet | MoneyGuide, and Halo platforms, as well as directly through FIDx’s Protection Intelligence platform.

These multiple points of access underscore FIDx’s commitment to meet firms and their advisors where and how they do business. This accessibility of insurance products as part of a total portfolio solution allows FIDx-empowered advisors to deliver holistic financial advice customized for their client’s needs across providers.

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“The addition of Great American enhances our product offering and adds to the list of carriers and solutions available on the FIDx platform,” said Rich Romano, Chief Executive Officer at FIDx. “Our mantra of ‘Names You Know, Products You Need On a Platform You’ll Love’ has become even stronger with the addition of this carrier who has been serving clients’ insurance needs for decades.”

For Great American Life, the partnership opens distribution access to their products during a time when many individuals are concerned about the security and stability of their retirement savings.

“We have implemented significant technology enhancements over the last several years. During that same time, we have been dedicated to partnering with technology platforms to help educate and expand the annuity industry,” said Mark Muething, President and Chief Operating Officer of Great American Insurance Group – Annuities. “The vision of FIDx, along with its expansive list of partners, is exactly where we want to be and where we think the future of distribution is going.”

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FIDx offers a strong lineup of both commission- and fee-based annuities from AIG Life & Retirement, American Equity, Allianz Life, Brighthouse Financial, Eagle Life, Global Atlantic Financial Group, Jackson National Life Insurance Co., Nationwide, Prudential Financial, and Transamerica. Financial advisors can access FIDx to plan, research, compare, propose and manage income and protection solutions through Envestnet, Envestnet | MoneyGuide, and Halo, as well as directly through FIDx Protection Intelligence.

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