Citadel Credit Union Selects Terafina Inc. to Launch DAO and Omnichannel Transformation

Citadel Credit Union Selects Terafina Inc. to Launch DAO and Omnichannel Transformation

EXTON, PACitadel Credit Union, based in Chester County, PA with $3.8 billion in assets, announced a partnership with Terafina Inc. to enhance its digital account opening process. Through the partnership, Citadel aims to deepen member experience across its digital, branch and call center channels.

In a recent Forbes article on top banking technologies to watch, digital account opening (DAO) was identified as “the most popular technology for the third year in a row, with a third of banks and credit unions expecting to add new or replacement systems in 2020.” Recognizing this continuing trend, Citadel is making a concerted effort to prioritize its omnichannel needs and create a seamless experience for its members across all channels.

During the first stage of the new collaboration, Citadel will power its digital account opening (DAO) with Terafina’s omnichannel platform, focused on member deposits. The branch and call center channels will also be established to give members the flexibility to start an application in the digital channel, and then move to a branch or call center interaction if needed to complete the application. Intelligent cross-sell offers are also included, providing members with targeted, relevant product recommendations and offers to help meet their financial goals. Jeff March, CEO of Citadel, noted that “Terafina offers a fully automated platform that helps create personalized experiences. This new partnership will help us uniquely address our members’ needs.”

The partnership between Citadel and Terafina signifies a strategic collaboration between prospering organizations, and the goal is to spark digital growth and large-scale community impact. Meheriar Hasan, Terafina Inc.’s CEO, affirmed that “we greatly value our newly established relationship with Citadel and strongly feel that our platform offers a simple and easy way for credit unions to meaningfully engage with new and existing members. We are excited about our collaboration with Citadel and helping them continue to deepen member relationships and scale their organic growth.”

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