iPipeline Provides Advisors Excel with Unified Path Toward Accessing Core Data Analytics in Financial Services


EXTON, PA — iPipeline recently announced that Advisors Excel, a Topeka-based financial marketing organization, will leverage iPipeline’s services to obtain real-time metrics for analyzing product and operational performance, generate competitive benchmarking and create market penetration opportunities. Financial advisors within the Advisors Excel network will also be able to leverage these insights for automating workflows to increase practice efficiencies.

iPipeline integrates its InsureSight Data Factory, which is powered by data cloud company Snowflake, with Advisors Excel’s customer relationship management (CRM) system. This takes previously siloed data from across the organization’s systems and unites it so that it can be shared across business lines. The end result enables Advisors Excel to analyze life insurance/annuity cases, quotes, and e-Application data – all in an easier and faster process — to access the streamlined data. This solution will enable Advisors Excel to generate scorecards for each advisor, providing them with their overall ranking compared to peers across key metrics, including cycle time, placement ratio, paid cases, and paid premiums.

“Many distribution firms are working with disparate data systems that have created roadblocks for continued growth. We offer the ability to look at new ways to view data and in ways that intelligence tools and pivot tables simply cannot do,” said David Libesman, Vice President of Data Analytics at iPipeline. “By unifying their data streams through our InsureSight solution, Advisors Excel can now leverage core insights to scale its business, make staffing projections, and provide financial advisors with the opportunity to maintain a competitive advantage in the marketplaces they serve. We are extremely proud to play a key role in helping Advisors Excel become a data-driven company.”

Developed by iPipeline’s data analytics and data science team, the Case Analytics service in InsureSight leverages data from iPipeline’s Agency Management System, which is comprised of more than 300 BGAs (brokerage general agents), 70 carriers, 800,000 annual application submissions, $8 billion in annuity deposits, and $4 billion in life insurance premiums across the industry.

“We have worked with iPipeline consistently for more than a decade and have grown together as our businesses continue to evolve,” said Jim Bowman, President of Life at Advisors Excel. “iPipeline is truly a leader within the life insurance and annuities data space. We view iPipeline as a strategic partner for us over the long haul. As new solutions become available through their ecosystem, we are excited to expand this existing relationship and the services we currently leverage to meet our strategic vision.”

In partnership with data cloud company Snowflake, iPipeline takes the siloed information from Advisors Excel and organizes it into one centralized location. This enhances and streamlines regulatory oversight and compliance while providing financial advisors with a broad enterprise view across all channels.

“Big Data is not just a trendy marketing term; it’s become a necessity to empower our business leaders with different ways to view data from various perspectives,” said Ryan Fickel, Chief Technology Officer of Advisors Excel. “We can’t do that if data is isolated from one system to another. iPipeline has provided us with the tools and access to consolidate multiple datasets, producing insights that can affect our bottom line—such as performance and trends.”

To learn more about iPipeline’s InsureSight solution, visit https://www.ipipeline.com/products/insuresight.

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