EXTON, PA — In conjunction with National Childhood Cancer Awareness Month, Norman’s Hallmark has launched its second annual “Squish-a-Wish” fundraiser. The card and specialty gift retailer – which has stores at Lionville Shopping Center in Exton, Main Street at Exton, and other locations throughout Chester County – will donate a portion of proceeds from every Squishmallows stuffed toy purchased in its stores and online now through Sept. 30 to the CHOP Children’s Fund at Children’s Hospital of Philadelphia.
The fundraiser provides Norman’s customers and store associates an opportunity to make a difference in the lives of children and young adults who have been affected by cancer, according to Howard Henschel, Norman’s president and chief executive officer. “It’s part of our DNA to support the communities in which we do business,” said Henschel. “The work taking place at CHOP is truly inspirational. It’s our honor to once again raise funds and awareness to help the hospital’s vital mission during Childhood Cancer Awareness Month.”
Employee-owned Norman’s offers a complete line of Hallmark products, cards for every occasion and Keepsake Ornaments, along with a diverse merchandise selection for gift giving and the home that includes fashion apparel and accessories, books, stationery, games, home décor, specialty candy and gourmet foods. The company maintains thriving supplier partnerships with household-name brands like Squishmallows, Vera Bradley, Yankee Candle, Life is Good, Scout Bags, Willow Tree, Mud Pie, David Bradley Chocolatier, Stonewall Kitchen and Godiva, among many others.
Norman’s Hallmark currently operates 73 locations. With roots dating back over 80 years, Norman’s Hallmark has grown from a single retail store in Trenton, N.J., to a leading force in the social expression industry. The Newtown, Pa.-based company continues to grow its brick-and-mortar footprint throughout Pennsylvania and New Jersey, and in recent years expanded into Delaware and northern Maryland; it also maintains a strong e-commerce presence.
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