Investcorp Invests in Unilog to Accelerate Growth


WAYNE, PA — Unilog, the leading provider of powerful, affordable eCommerce solutions to midmarket businesses, announced that Investcorp, a leading global provider and manager of alternative investment products, acquired a majority stake in Unilog along with the investment of growth capital. Other terms of the transaction were not disclosed.

Unilog intends to leverage the capital backing to accelerate product innovation, enhance customer service, and expand market presence through both organic and inorganic acquisition opportunities.

“Unilog has a proven history of delivering success for our customers,” said Suchit Bachalli, CEO of Unilog. “On average, our customers reported 40% growth with our digital commerce platform over the past year. This level of success, along with our current market adoption, uniquely positions Unilog as the undisputed leader in eCommerce solutions for midmarket B2B companies.”

According to research from Digital Commerce 360, last year about 16.9% – or $957 billion – of all distributor sales of nearly $6 trillion was done via digital commerce. This growth is expected to persist as B2B buyers continue to adopt eCommerce as their preferred channel of purchase.

“Unilog stands out amongst solution providers in the B2B eCommerce sector,” said Harsh Shethia of Investcorp. “Under Suchit’s leadership they have a history of delivering a quality product that’s on par with some of the largest enterprise solution providers. We’re looking forward to helping Unilog deliver their platform to the broader midmarket sector.”

Current Unilog customers include Distribution International, Cameron Ashley Building Products, Arbill Safety, Turtle & Hughes, Orgill, and hundreds of other wholesale distributors, manufacturers, and specialty hardgoods retailers. The company has witnessed explosive growth in recurring revenue with a compound annual growth rate (CAGR) exceeding 40% over the past three years. Unilog believes the infusion of capital from Investcorp will help propel them over the $100 million annual recurring revenue mark.

“Investcorp shares our vision for the industry,” said Bachalli. “We are thrilled to have their global brand backing us as a capital partner. We strongly believe this partnership will help Unilog achieve our goals faster.”

Lincoln International was the exclusive advisor to Investcorp on this transaction.

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