WAYNE, PA — Karen Murray, franchise practice leader and vice president at Powers Brand Communications, a public relations and content marketing firm, appears on a recent episode of Franchise Business Radio, a national podcast that brings together franchise professionals to connect, educate and collaborate to serve the franchise community and those considering franchise ownership.
Program host Pam Currie hosted a discussion focused on public relations approaches to maximize a local franchise grand opening with Murray and Don Powers, founder of Fitness Machine Technicians, a franchise specializing in the maintenance and repair of exercise equipment for gyms, corporations, hotels, and private residences.
Karen brings more than 20 years of PR experience to her role at Powers, working with a variety of national and regional clients on communication components ranging from media relations and digital content, to event planning and community outreach. She has particular expertise driving awareness for both franchisor brands and local franchisees through targeted media and community outreach.
“I was thrilled to be invited on Franchise Business Radio, a program I have listened to and found to be very insightful on many important topics related to the franchise industry,” said Murray. “I enjoyed the lively discussion with Pam, an influential leader in the franchise world, and Don, who has proven how to build a successful franchise from the ground up, to more than 90 territories today.”
During the podcast, which spotlights leaders in the franchise industry as well as experts in related fields, Karen shared the value of PR when opening a new location and the impact it has on growing brand awareness and ultimately driving business. Powers provided examples of how different marketing tactics have helped Fitness Machine Technicians grow on a national scale as well as on the local level, focusing on the consistent value of public relations.
Specific topics covered included:
- What Does the Franchisee Need to Know About PR as They Open in a New Market?
- How to Maximize Your Local Grand Opening with PR
- How to Sustain Momentum
- Franchisor PR: Promoting Your Brand on a Regional and National Level
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