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West Chester-based PrimePay Announces the Addition of Michael Pires, Executive Vice President, Chief Strategy & Product Officer

West Chester-based PrimePay Announces the Addition of Michael Pires, Executive Vice President, Chief Strategy & Product Officer
Pires to enhance PrimePay’s overall value proposition, driving market differentiation and competitive advantage

WEST CHESTER, PA — PrimePay, a national payroll, human resources (HR), and benefit services company, recently announced the addition of Michael Pires, Executive Vice President, Chief Strategy and Product Officer, to PrimePay’s executive leadership team.

In the role, Michael is responsible for orchestrating PrimePay’s overarching go-to-market strategy as well as all innovation and product development efforts with a focus on enhancing PrimePay’s overall value proposition, driving market differentiation and competitive advantage.

Pires comes to PrimePay with two decades of experience and leadership success in the payroll and human capital management (HCM) industry including founding his own company, HRinterax, Inc. dba HR411.com, which he later sold to ADP and spent several years serving in various Executive level roles. Michael most recently held the position of President and CEO of JetPay HR & Payroll Services, Inc. (acquired by NCR in 2019) prior to joining PrimePay.

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“We are delighted to have Michael join the PrimePay team and to apply his strategic and innovative approach to PrimePay’s products,” said Bill Pellicano, CEO of PrimePay. “We are looking forward to his contributions to PrimePay’s future growth.”

Through his vast experience, Pires brings PrimePay a proven track record of delivering continued market growth and profitability through innovation in the HCM industry.

“Bill and the executive leadership team have done an amazing job positioning the organization for continued growth and success. PrimePay has a rich history and stellar reputation for delivering incredible value and world-class client service. I am deeply passionate about the client experience and delivering best of breed technology-enabled HCM solutions to employers. I believe we continue to have opportunities to further distinguish ourselves in these areas. I am joining PrimePay at a perfect time in our evolution from a primarily payroll and tax filing driven service bureau to a full-service HCM leader and am incredibly excited to work with this team,” said Pires.

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For more on the West Chester, Pennsylvania-based PrimePay, visit PrimePay.com.

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