Boomi Appoints Jim Fisher as Vice President of Channels and Partners, APJ


CHESTERBROOK, PABoomi announced it recently appointed IT industry and channel veteran, Jim Fisher, as its Vice President of Channels and Partners in Asia-Pacific and Japan (APJ). Based in Sydney, Fisher is responsible for expanding Boomi’s channel operations across Australia, New Zealand, South East Asia, Hong Kong and Japan. Additionally, Fisher will focus on working with partners to drive and expand new and existing opportunities for Boomi’s licensing and services business.

“Businesses not only rely on connected data to make informed decisions; they also depend on partners to integrate, clean, and make available the data that underpins their investments,” said Thomas Lai, Vice President and General Manager of APJ at Boomi. “Jim has a rich understanding of data integration and channel operations, which will be crucial for further expansion and enabling our APJ partners to optimize our joint customers’ cloud migrations and digital transformation roadmaps.”

Fisher brings to Boomi more than 30 years of experience in the worldwide software marketplace. He previously headed channel strategy, marketing, and sales operations for organizations in Australia, the United States, and Asia, including regional and global management roles in Philadelphia, Hong Kong, Singapore, Japan, China, Russia, and Australia.

“Companies can’t maximize the value of their business strategies alone,” said Fisher. “Partners – from resellers and managed services providers (MSPs) through to global systems integrators (GSIs) – are advisors and facilitators that deliver outcomes, whether it’s a digital banking platform, a government application, or any IT project. Going into Boomi, my priority is to ensure we are backing our partners to capitalize on a largely untapped opportunity. This includes understanding what existing partners want, and bringing on board new ones while protecting the competitive interests of all parties.”

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Prior to joining Boomi, Fisher held leadership positions at Mulesoft as Vice President Channels for APJ; SAP as Vice President Ecosystem and Channels for South East Asia; CA Technologies as Chief Operations Officer APJ, Vice President Marketing for APJ, and Vice President Channels for APJ; Sterling Software as Vice President for Asia-Pacific; and Information Advantage as Managing Director.

Fisher will report to Dan McAllister, Senior Vice President of Global Alliances and Channels.

“Across APJ, Boomi works with more than 200 partners and has experienced strong demand in industries spanning government, financial services, manufacturing, retail and education, among others, and the channel has been integral to this,” said Dan McAllister, Senior Vice President for Global Alliances and Channels. “Jim will help broaden strategic relationships with existing and new partners at a time when demand for integrated systems and connected data is skyrocketing. This will allow the channel organization to expand its services and tap into new markets.”

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