Study: Shoppers Cut Back on Eggs, Fresh Produce, Meat and Dairy

VegetablesImage by Jill Wellington

BLUE BELL, PA — AMC Global and OpinionRoute have released the latest wave of their ongoing consumer behavior study. The new findings look at how current price increases for consumer packaged goods (CPG) have impacted shopping behavior—like cutting back on purchases, changing brands or buying larger pack sizes. Shoppers shared that the categories of eggs, fresh produce, meat and dairy have been hit hardest by inflated costs.

The study also examines what consumers hold responsible for price increases such as ingredient supply problems, manufacturers themselves, the pandemic, transportation issues, the government, and labor shortages.

Key findings from the latest study:

  • Areas where consumers have noticed price increases include groceries (91%), gas (84%), home improvement and building supplies (82%) and OTC medications (72%).
  • Price increases have resulted in consumers buying certain products less often (45%), buying only when on sale or with a coupon (29%), buying a cheaper brand (25%), buying generic or store brands (22%), and buying larger pack sizes or bulk sizes (15%).
  • Price increases of OTC medicines have 51% percent of respondents buying generic or store brands of pain medication, with 46% buying generic or store brand cough and cold medication.

A complete representation of the “CPG Price Increase Impact” can be found here. Data was collected earlier this month from n=1,001 U.S. general population consumers over age 21.

The study is ongoing, and the companies stated that new data will be released as it comes in. The study findings are designed to help clients and industry leaders navigate quickly changing consumer behavior.

For the latest news on everything happening in Chester County and the surrounding area, be sure to follow MyChesCo on Google News.

Thanks for visiting! Looking for some Chester County pride? We got you covered! Shop our MyChesCo store and show your love for Chester County, Pennsylvania. We got shirts, hats, and more – all with a unique ChesCo flair. Plus, proceeds from each purchase helps support our mission of bringing reliable information and resources to the people of Chester County.