Marketing Survey: What Benefits Can TikTok Offer Companies Looking to Reach New Audiences?

TikTok© Solen Feyissa / Pexels / Canva

TikTok has become a major force in the world of digital marketing, and the Capterra TikTok Marketing Survey provides insight into its growing importance. This survey uncovered data on how small businesses are leveraging the platform for their marketing campaigns, as well as the benefits it can offer companies looking to reach new audiences. Let’s take a look at what this survey revealed.

Findings from the Survey

  • Capterra’s TikTok Marketing Survey found that 78% of small businesses that ran ads on the platform saw a positive ROI within six months.
  • As Gen Z increasingly turns to TikTok search over Google, more and more local boutiques and restaurants are taking advantage of the level playing field provided by the app.
  • 52% of surveyed marketers plan to spend even more money on it in 2023, while only 18% have concerns about its data practices.
  • Organic content is extremely valuable for companies’ overall marketing performance, with 72% saying so; 55%, meanwhile, say this about sponsored content as well.

The survey found that 78% of small businesses saw a positive return on investment (ROI) within six months of launching ads on TikTok. Additionally, it found that Gen Z increasingly turns to TikTok for search instead of Google; this means that by having an active presence on the platform, you can be sure you are reaching your target audience in an effective way. Furthermore, 52% of marketers are planning on spending even more money on it in 2023, while only 18% have concerns about its data practices. Finally, organic content was found to be extremely valuable for companies’ overall marketing performance (72%), while 55% said this about sponsored content as well.

The Benefits of Utilizing TikTok Ads

TikTok ads offer several advantages to companies looking to increase their visibility online. For local boutiques and restaurants especially, this is a great opportunity to advertise their products and services in front of younger audiences who use the platform regularly. Additionally, it can help with increased visibility, reach and engagement through organic content creation; you also gain access to valuable customer insights that can be used to optimize your campaigns further down the line.

Tips & Tricks for Running Successful Campaigns on TikTok

When creating video content for your campaigns on TikTok it is important to keep them fresh and engaging; focus on leveraging influencers or creating collaborations with relevant influencers in your industry; use multiple types of ads including skippable video ads, branded hashtag challenges, and branded effects/AR filters; and finally take advantage of targeted advertising options like location or demographic targeting so you can make sure you’re reaching the right people at the right time.

Here are some tips & tricks for running successful campaigns on TikTok.

Create Fresh, Engaging Content

When creating video content for your campaigns on TikTok, it is important to keep them fresh and engaging. The platform allows you to be creative with your videos so you can really stand out among other brands and influencers in your industry. You want to make sure that the content you create is relevant, entertaining, and informative – this will help you capture people’s attention and increase engagement with your brand.

Leverage Influencers or Create Collaborations

Influencer marketing plays a big role in any social media campaign, especially on TikTok. It can be beneficial for brands to leverage influencers or create collaborations with relevant influencers in their industry in order to gain wider exposure on the platform. Influencers have loyal followers who trust their opinion, so if they recommend something or share a product or service then there is a higher chance that those followers will also check it out.

Take Advantage of Multiple Types of Ads

TikTok offers multiple types of ads including skippable video ads, branded hashtag challenges, and branded effects/AR filters. Skippable video ads can be used to quickly get your message across while hashtag challenges involve creating unique hashtags that users can use when posting their own videos related to the challenge. Finally, branded effects/AR filters are great for adding fun elements such as interactive games or virtual objects into videos which can help increase engagement with your brand.

Target Your Audience with Ads

One of the most powerful features of TikTok’s advertising platform is its ability to target specific audiences so you can make sure you’re reaching the right people at the right time. You can use location targeting options like countries or cities in order to reach people in certain areas; demographic targeting options like gender, age range, or interests; and even behavior targeting options like past purchases or devices used. This helps ensure that your ad campaigns are seen by those who are likely interested in what you’re offering – increasing ROI significantly!

Running successful campaigns on TikTok requires creativity, strategic planning, and thoughtful execution — but it’s worth it! By leveraging influencers or creating collaborations; taking advantage of skippable video ads, branded hashtag challenges, and branded effects/AR filters; and using targeted advertising options like location or demographic targeting – you can create engaging content that resonates with potential customers while increasing ROI significantly! With these tips & tricks under your belt, you’ll be well-equipped to start running successful campaigns on TikTok!

Key Takeaways

Overall, there is no doubt that TikTok has become one of the most powerful tools available for digital marketers today. The Capterra TikTok Marketing Survey reveals why it has become so popular among both small businesses and larger enterprises alike—the ability to reach new audiences quickly and effectively while also gaining access to valuable customer insights makes investing in a campaign worth considering. With careful strategizing and creative execution of campaigns utilizing all aspects of what TikTok offers—from organic content creation to sponsored ads—marketers have an incredible opportunity at their fingertips when they leverage this powerful platform properly!

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