WEST CHESTER, PA — DealerOn, a leading provider of website and sales technology, has teamed up with AdTech-enabled advertising agency, Stream. The strategic partnership aims to deliver a unified solution that addresses the diverse needs of automotive dealerships.
The collaboration is a direct response to the industry’s growing frustration with fragmented marketing solutions, lack of integration, and misinformation around digital advertising and AdTech. “Car dealers are busy enough running their business; forcing them to work with fragmented technology and asking them to also assemble and coordinate conflicting vendors with limited offerings, is both impractical and ineffective,” said David Regn, co-founder, and CEO of Stream Companies.
The alliance between DealerOn and Stream Companies is set to deliver several key benefits. Firstly, Stream has been named the preferred provider for agency services to DealerOn’s clients, and vice versa, DealerOn will be the preferred provider for website technology to Stream’s clients. This reciprocal arrangement paves the way for unified, integrated teams focused on delivering a simplified client engagement.
The partnership will also provide clients with access to advanced website and conversion technology, powered by patented technology. The aim is to provide a true omni-channel solution, encompassing strategy, branding, creative design, video production, media planning, SEO, search, and data-driven consultation. This will give clients access to a complete array of traditional and digital media channels, all under one roof.
Integration of key business systems is another crucial aspect of the partnership. A collective view of the dealer will be provided to teams, ensuring coordinated service, consulting, and strategic planning through a single point of contact supported by DealerOn and Stream specialist teams.
The first product to emerge from this partnership is an integration with Signals, DealerOn’s newly launched website personalization technology. Working in tandem with Stream’s 1st party data media activation solution, Signals will personalize the website experience for every shopper based on their on and off-site behaviors. This innovation promises a vehicle shopping experience that adapts to the unique needs of each individual shopper.
The unveiling of Signals is set to occur at the 2024 National Automobile Dealer Association Conference and Expo, taking place from February 1st – 4th in Las Vegas, Nevada.
This partnership between DealerOn and Stream signals a new era of streamlined marketing solutions for automotive dealerships, offering a comprehensive, integrated approach that could well be the antidote to the industry’s current fragmentation and complexity. The collaboration may serve as a model for other industries grappling with similar challenges, marking a significant turning point in the advertising industry.
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