LINCOLN UNIVERSITY, PA — A unique partnership has been created for students interested in covering the automobile industry from a multimedia perspective. Dubbed The Driving Force (TDF), the Black Automotive Media Group (BAMG) sought out applicants to participate in a 10-week, virtual, field-credit internship comprising training and mentoring sessions.
The internship program evolved following a series of discussions between automakers and BAMG members this past summer. While those conversations began with an effort to improve the diversity and inclusion of African American journalists covering the industry, an opportunity presented itself to help prepare the next generation of automotive reporters.
“Lincoln University’s Learn. Liberate. Lead. tagline has a clear distinction within this opportunity with BAMG, Audi, The Office of Internship Services, and the Mass Communications Department,” said Kolbi Calhoun, a graduating senior from California. “To be seen as a leader and to have an educational experience that shows me, I can be a future world leader is truly an amazing opportunity for a young African American woman, like myself.”
The inaugural program will expose selected interns to careers as reporters, videographers, photographers, and digital and social media influencers within the auto industry. During the program, students will showcase their work on various platforms, including vehicle review writing and production of YouTube style videos; and will also liaise with industry professionals from the many businesses that support the industry.
“Awarded the opportunity to learn from Lincoln alumni in the field of mass communication and to work Audi is a great way to finish my senior semester,” said Tatyana Livingston, a graduating senior from New York state.
For the Winter/Spring 2021 academic sessions, the BAMG follows the “North Star” to Oxford, Pennsylvania, where the next internship program will be supported by Audi of America for students at Lincoln University.
“At Audi, we recognize that people of diverse backgrounds, including people of color, are underrepresented and undervalued within the automotive industry,” said Tara Rush, Chief Marketing Officer, Audi of America. “That is why we’ve chosen to collaborate with the Black Automotive Media Group and Lincoln University to sponsor an internship program that will help introduce students of color to the exciting world of auto journalism. We believe that embracing diverse and unique perspectives is the key to discovering new and innovative solutions within the automotive industry and beyond.”
“The Black Automotive Media Group Internship Program is perfectly aligned with the University’s liberal arts student success model ensuring that all students participate in co-curricular high-impact learning opportunities such as internships, community service, and/or international experiences,” said Crystal Faison, director of internship services, Lincoln University.
The program is led by respected media professionals Kimatni D. Rawlins of Automotive Rhythms Communications, Greg Morrison of Bumper2Bumpertv, and guest host automotive media journalists and publishers.
“Our collaboration with Audi of America and Lincoln University marks the second diversity-focused and academic program for the BAMG that allows us to extend new opportunities to HBCU students,” said BAMG founding member Kimatni D. Rawlins. “An internship with automaker Jaguar 25 years ago deeply influenced my pathway, ultimately leading to comprehensive experience and an extensive automotive career. So, to be able to create similar opportunities for African American interns with a strong interest in this field represents another opportunity to give back.”
Greg Morrison, a Lincoln University alumnus whose 52-year career in the industry with media outlets such as CNN, NBC, The Black Family Channel, and others, said, “This brings my career full circle. Many events in our country led to the awareness that Blacks are underrepresented in many industries, and the BAMG is proud to have created the synergy between the auto industry, HBCU’s, and student media hopefuls.”
Thanks for visiting! MyChesCo brings reliable information and resources to Chester County, Pennsylvania. Please consider supporting us in our efforts. Your generous donation will help us continue this work and keep it free of charge. Show your support today by clicking here and becoming a patron.