IMMACULATA UNIVERSITY, PA — Immaculata University’s Fashion Merchandising program is presenting its first virtual fashion show to continue the tradition of the annual event disrupted by COVID-19 last year.
Through a video presentation, students in the program highlight pieces that they created and explain the business side of the fashion industry including the importance of sustainability. As done with the traditional fashion show, area high school students were invited to participate––this year through a virtual presentation––including a question and answer session with the IU students and program director Lina Castro regarding the industry’s process and business.
“I am extremely proud of how our students were able to transition from the traditional, somewhat chaotic demands of putting together a live fashion show to a video component reflecting on their personal and academic journey through IU’s fashion merchandising program to help support high school students interested in a fashion career,” states Lina Castro, fashion merchandising program director.
View the Immaculata University fashion video at https://youtu.be/XXeoCR7vrew.
The fashion show is just one of many hands-on experiences fashion merchandising students actively participate in during the semester. The multidisciplinary curriculum of Immaculata’s fashion merchandising program integrates the creative process with business principles. Students complete two field experiences, which align with a chosen career path to help students gain hands-on experience Students have recently been placed at QVC, Marie Claire Magazine, Urban Outfitters corporate office, Anthropologie, Bloomingdale’s, Nordstrom, Beauty Within TV, Bouché Productions, The Globe Showroom in New York City, Showroom Seven, GAP, Ann Taylor Loft, People’s Light and Theater, Frey Boutique, Bootights and more. In addition, students are encouraged to select a minor that helps them specialize in an area specific of the fashion industry.
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